SZNL PETS

Client

TBWA

Year

2023

Category

advertising

Live Project

WATCH VIDEO

SZNL PETS

Client

TBWA

Year

2023

Category

advertising

Live Project

WATCH VIDEO

SZNL PETS

Client

TBWA

Year

2023

Category

advertising

Live Project

WATCH VIDEO

SZNL PETS

Client

TBWA

Year

2023

Category

advertising

Live Project

WATCH VIDEO

BRIEF

BRIEF

People don’t do sufficient research about costs before buying pets, meaning new owners don’t give the care their pets need. Overcome the barriers to understanding pet costs.

People don’t do sufficient research about costs before buying pets, meaning new owners don’t give the care their pets need. Overcome the barriers to understanding pet costs.

BRIEF

People don’t do sufficient research about costs before buying pets, meaning new owners don’t give the care their pets need. Overcome the barriers to understanding pet costs.

INSIGHT

INSIGHT

Pets are treated like fast fashion - bought impulsively and with little consideration.

Pets are treated like fast fashion - bought impulsively and with little consideration.

INSIGHT

Pets are treated like fast fashion - bought impulsively and with little consideration.

CREATIVE LEAP

CREATIVE LEAP

Fashion comes and goes, pets don't.

Fashion comes and goes, pets don't.

CREATIVE LEAP

Fashion comes and goes, pets don't.

Love Letter font captures the essence of friskiness between seniors. Newspaper texture plays on the nostalgia of traditional media.

Love Letter font captures the essence of friskiness between seniors. Newspaper texture plays on the nostalgia of traditional media.

Love Letter font captures the essence of friskiness between seniors. Newspaper texture plays on the nostalgia of traditional media.

Jace Reale

Jace Reale

Jace Reale

Jace Reale

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